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LA MANUAL. Minimal packaging design proposal for the espadrille making 'La Manual Alpargatera' to revalue the product

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Rebranding LA MANUAL ALPARGATERA, an espadrille making business from 1940 based in Barcelona. Inspired by Grace Kelly’s elegance wearing a working society shoe such as a fisherman, we want to give an added value to the item by creating a packaging that makes it look more refined.

 

We provide an organic cotton bag that includes a closing system with two straps, a long cotton one to hang in your shoulder and a short plat made the same way as the ones used in the traditional espadrilles soils. We also want to represent the Mediterranean sea and the fisherman in a poetical way by dipping the bag base in indigo colour.

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Master in Packaging Design | ELISAVA |

Minimal packaging 

Tutorised by Martín Azúa & Eva Minguella

Coworkers: Alba Morote & Paola Parodi

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