MIMESIS. Branding and packaging strategy for a perfume based on a chameleon concept
Two friends, stylist and makeup artist from Nars & Glossier, got together to create a new feminine perfume and a new gift set line containing this one, a solid perfum, and a solid soap. The idea is to have a perfume with 100% natural ingredients that has the capability to fuse with the body to create a unique perfume for each individual.
Coming from the idea of a chameleon, we get the word that will name the brand, MIMESIS. An animal or plant imitating colours, textures, the appearance of other animals, objects or even their surroundings as a method of camouflage or adaptation to the environment.
The inspiration for this project comes from nature where the bottle shape is like a water drop on top of a leaf. The camouflage is represented with the fusion that we get when we mimetise. That fusion is shown using a thermosensitive ink with a matt finish around the bottle. This way when you touch the bottle, the heat of your hand will be “printed in” showing the name of the perfume.
Master in Packaging Design | ELISAVA |
Tutorised by Pati Nuñez