LABBEL. Branding and structural packaging strategy for cosmetics for luxury hotels
LABBEL is a minimal, clean and elegant packaging for a suggestive and luxurious, natural and scientific brand. Design for a collection of four cosmetics such as a nutritive shampoo, volume conditioner, refreshing bath gel and moisturising gel to be placed in hotel rooms, a retail point, and spa of a luxury hotel chain.
Inspiration for our brand comes from John Lennon’s sentence ‘Life is what happens while you are busy making other plans’. We have created a design chasing a texture simulating a cascade using the colours inspired by river stones in a range that fuses the bioactives to regenerate both body and mind. Recover the essence of your true self and let the power of nature reconnect you.
Master in Packaging Design | ELISAVA |
Tutorised by Alberto Cienfuegos & Nacho Lavernia
Coworkers: Iara Martinetti & Teresa Redón