THE SPOT. Branding and packaging strategy for take away food based in a food truck by a skatepark
Our brand emerges from the need to have a food truck by La Marvella skate park in Barcelona where skaters, bikers and rollers spend their time from spring to autumn without having a close place to get some food and drinks.
The food truck is called THE SPOT, a name they use in slang to call any little space where they can skate. We have designed five different boxes with phrasing inspired by a rebel attitude and each with a different printed shape of the skate park pavement creating a landscape when they are put together. A black and white sticker with the slang name of that shape stands for one type of menu box with a second coloured sticker that can be used to decorate the skateboard, bike or helmet. It all goes into a craft paper bag that is easy to recycle when you finish eating.
For our design we use an eco-friendly material such as one side resinated craft cardboard and jet black ink on the other side. Everything fits on a 70x100cm board including different size self-folding boxes, cup holders, postcards and business cards making your printing and cutting more economical.
Master in Packaging Design | ELISAVA |
Take away packaging
Tutorised by Ion Elola & Emili Padrós
Coworkers: Alba Morote