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PORTO POMBAL. Branding and structural packaging for Port wine for Fortnum & Mason through storytelling

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Pombal Marquess founded the Companhia Geral da Agricultura das Vinhas do alto Douro, in Portugal to be able to ensure the quality of port wine and balance the production and trade, winning a hard legal battle to establish the rules to regulate the Port wine commercialisation. To avoid the fraud between the original port wine made of grape vine trees vs the elderberries from elder trees, the order was given to fell every elder tree in the entire north of Portugal. He was also the creator of the first origin denomination, with port wine the first global product with that distinction.

 

To honour that story, our PORTO POMBAL has a structural inkpot inspired bottle featuring the P that stands for Pombal (the Marquess), Porto and Portugal, in the form of a sword handle. The contrast between glossy and mat on the bottle represents the trees being felled.

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Master in Packaging Design | ELISAVA |

Storytelling packaging

Tutorised by Asa Cook from Design Bridge

Coworkers: Lorena Jiménez & Hugo Ribeiro de Matos

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