FELIX SOTO. Redesign of existing Spanish traditional meat preserves using its origins to revalue the product
FELIX SOTO was established in 1927 and is still a renowned brand originating from the well known La Mancha area of central Spain, specifically a little town called Piedrabuena (literal translation 'good stone'). The meat in the preserves is provided by game hunted in the region and prepared according to traditional gastronomic customs.
The idea behind this project is to create a fresh design replacing the existing branding that has been used in products such as Pickles Partridge (their star product) usually found in the gourmet section. The inspiration draws on the origins of this near century old company and influenced by their traditional engravings, shotguns and old hunting powder cans used on the early hunts. The overall effect was to create a range that was more modern, luxurious and representative of the methods and culinary artistry involved in its production.
Each label features the animal hunted to make the preserve in it's natural habitat and reinforced within a circular design to highlight the coming together of the regional history, the type of preserve and the traditional values of this extract.
Master in Packaging Design | ELISAVA |
Tutorised by Eva Minguella